Original, incisive and authoritative – there has never been a how-to media guide like The Little Red Book of PR Wisdom.
A full understanding of the media, and how to use it, is a distinct competitive advantage – and here it is within your grasp.
At a time when the media is morphing by the day, The Little Red Book of PR Wisdom is a touchstone for PR professionals, marketers, and students – in fact anyone who is involved with or interested in the media industry. This book is a reminder that universal truths still apply, regardless of the form of today's information delivery – print, electronic, or the whirlwind advance of social media.
Complete with feedback from seasoned media operators, classic case studies, real-world examples, Golden Rules and Top Tips, The Little Red Book of PR Wisdom is an invaluable key to success in the world of publicity.
The author, Brian Johnson, is an expert with more than 30 years of experience in both journalism and public relations. His clipped, newsy writing style sets this book apart and makes his excellent advice easily digestible.
The Little Red Book of PR Wisdom (260 pages) is your essential companion to decoding the mysteries of the media ... and using the media effectively to maximise your message.
“Brian Johnson is the best public relations professional I've encountered. He is honest, he has a finely tuned sense of what will grab an audience's attention – and he leaves no fingerprints. This 'little' book should be the bible of the industry.”
Garry Linnell, Editorial Director, Fairfax Metro Media
"The Little Red Book of PR Wisdom provides really valuable, down-to-earth and practical advice on exactly 'how to'."
Sue Cook, Managing Director, Hill + Knowlton Strategies
"A unique understanding of PR."
John Westacott, Executive Producer Emeritus, 60 Minutes
"Brian Johnson's Little Red Book of PR Wisdom is jam-packed full of valuable public relations insight. It would make an extremely useful tool for students of public relations and those who have been in the industry for many years."
Nicole Bridges, Lecturer in Public Relations, UWS
"Very entertaining – and sorely needed!"
Sue Carney, Editor-in-Chief, Reader's Digest
“Concise and clever. This should be the best-read book of PR wisdom.”
Graem Sims, Editor, Inside Sport magazine
“Brian Johnson nails it. The Little Red Book of PR Wisdom is a road map to practical and effective communication with journalists and content editors. It should be required reading for anyone studying or embarking on a PR career. Brian’s history as an elite broadcast journalist and contemporary experience in PR underline his unique and valuable advice. Ignore it at your clients’ peril.”
Steve Speziale, Group News Director, Southern Cross Austereo
"This book is essential reading. It is no nonsense, contemporary and leaves no stone unturned. "Brian Johnson is as good as it gets, not only in PR, but the media industry in general. Brian lives media and has for decades at the highest levels. He is famous and respected and knows what sells a story – and he sells it better than anyone."
Roger White, Senior Editor, 954 News Talk